For Zott we created the concept for Caffreze, a new line that brings the pleasure of coffee together with the convenience of a dairy format. The scope covered NPD concept development, line identity, portfolio architecture and packaging design ready to carry further variants.

The visual system is built on a bold expression of the product's coffee character, appetising product visuals and a clear distinction between flavours. Modern typography and a consistent composition help shoppers grasp the idea quickly and build appeal on the chilled shelf.

The outcome is a recognisable, flexible line that opens up a new growth area for the brand, brings order to the portfolio and communicates its unique blend of taste, energy and convenience effectively.