Shifts in the lip care market called for a thorough refresh of the long-established Blistex brand and a stronger expression of its professional, medical character.

As part of the relaunch we redesigned the logo, the shape of the blister and the entire visual concept of the packaging. The new system communicates the products' specialist action and natural active ingredients in an appealing, approachable way.

The result is a modern, consistent image that preserves Blistex's expert credibility while making the brand more appealing and more accessible.