Working for Woolite, we repositioned the brand and redesigned its packaging with the aim of strengthening its premium credentials, improving the legibility of the communication and increasing the visibility of a broad portfolio on shelf.

We created a modern, coherent label system that showcases the products' key benefits and their caring properties. A unified pack colour builds a bold brand block, while a droplet motif underlines the presence of keratin. Decorative details and ordered typography reinforce the elegant character of the range.

The result is a recognisable, flexible system that brings order to the portfolio, makes choosing a variant easier for consumers and supports the brand's communication consistently across different channels.