For the Hanseatic Brewery of Rostock we refreshed the brand's image, strengthening its local identity and increasing the impact of the packaging.

On the new label we brought forward the silhouette of Rostock's town hall, a heraldic griffin and a solid logotype. A delicate panorama of the city in the background underlines the brand's attachment to the place it comes from.

The result is a distinctive pack with strong visual impact that communicates the beer's regional roots clearly and increases its recognisability.