For Acatar we carried out a packaging redesign aimed at strengthening the brand's expert image, improving legibility and bringing order to an extensive portfolio of cold and allergy products. The system had to work across a range of formats and stay recognisable even from a distance.

We developed a shared communication architecture, a clear information hierarchy and colour coding for sub-brands and variants. The ordered layout foregrounds the name, the indication and the key benefits, while forming a coherent brand block on the pharmacy shelf.

The result is a modern, legible and scalable packaging system that makes choosing a product easier, strengthens Acatar's recognisability and allows new lines — including Acatar Allergy — to be introduced smoothly.