Working for Schöller, we refreshed the packaging system to support the brand's move from traditional ice cream parlours into modern distribution channels. The aim was to preserve the brand's premium heritage while making the products more appealing and more legible in retail freezers.

We made optical corrections to the logotype, created a hand-drawn claim and developed a coherent portfolio architecture and navigation system. The appetising design underlines the quality of the ice cream, while ordered variant codes make choosing easier for consumers.

The end result is a modern, recognisable packaging system that strengthens the brand's positioning, increases its visibility at the point of sale and provides a flexible foundation for extending the range and building reach.