For Herbitussin we redesigned the packaging of natural throat lozenges, bringing together recipes rooted in herbal tradition and a contemporary expert image. The aim was to bring order to the portfolio, make the variants easier to tell apart and increase the products' appeal on the pharmacy shelf.

We created a consistent layout system in which botanical illustrations underline the natural composition, while a clear information hierarchy foregrounds the indication and the key benefits. The typography and colours combine the credibility of a medical category with the brand's warm, traditional character.

The result is a legible, recognisable and easily extendable portfolio that strengthens trust in the brand and communicates its natural origins more effectively.