For MPM we carried out a comprehensive rebranding covering strategy, positioning, visual identity, communication and change management. The starting point was the idea of “My Perfect Moment”, which brought together the brand's technological character and the emotion of everyday rituals and important moments at home.

We created a new logo, a dynamic palette, bespoke typography and a flexible asset system ready to be used across packaging, campaigns and digital communication. We reinforced the brand's character with storytelling built on short, humorous vignettes.

The result is a modern, coherent and distinctive brand that answers the needs of today's consumers better, stands out from the competition and has the tools to support further growth across many channels.