Working with Legal Cakes, we redesigned the packaging and visual identity while preserving the brand's signature energy, authenticity and craft style. The aim was to put the information architecture in order, communicate the product benefits more clearly and prepare the brand to grow its portfolio and reach new audiences.

We created a legible, minimalist packaging system built on modern typography, bold colour combinations and appetising ingredient illustrations. We brought consistency to the way variants, product formats and their key characteristics are communicated. A new logotype inspired by a biscuit and an energetic yellow brand colour completed the picture.

The result is a more recognisable, more confident and more flexible system, ready for new products and new sales channels.