For Raven, a brand belonging to the RTV Euro AGD chain, we carried out a comprehensive relaunch and designed a packaging system for a broad portfolio of small domestic appliances. We built the strategy on the idea of “Smart everyday”, underlining the simplicity, functionality and convenience of the products.

We created a new logo, a dynamic visual language and a clear portfolio architecture divided into categories and colour codes. Every panel of the pack serves a defined purpose, making information easy to find and presenting the key benefits. The system works across packs of different formats and creates consistent display surfaces in store.

The final result is a modern, competitive brand with a flexible packaging system that brings order to the range, supports sales and strengthens the products' visibility on shelf.