For Vigor we refreshed the visual identity and the packaging system for a portfolio of supplements combining vitamins with natural energy support. The aim was to modernise the image, bring order to the range and communicate the functional benefits of the individual products more clearly.

We created a simple, dynamic visual language and a coherent sub-brand architecture. A minimalist design, a clear information hierarchy and bold variant codes underline the brand's efficacy and modern character.

The final result is a flexible packaging system that makes the portfolio easier to navigate, strengthens the products' presence on the pharmacy shelf and allows the brand to expand consistently into further categories.