Our partnership with Kotányi is a long-term brand development programme covering the revitalisation of the identity, the packaging systems and a broad spice portfolio present in many markets. The aim was to combine international consistency with the flexibility needed to introduce new lines, variants and special editions.

We developed a clear brand architecture and a set of recognisable visual codes that bring order to the range and allow the communication to be adapted to different categories and formats. Every extension reinforces the shared image without losing the character of the individual product.

The result is a consistent, scalable packaging system that supports years of portfolio development, strengthens Kotányi's position in competitive markets and gives the brand strong recognition on shelf.