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A design journey back to the past
A design journey back to the past
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Soplica przepalana

A design journey back to the past

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Soplica przepalana

A design journey back to the past

Visual brand identity
Packaging
Portfolio architecture
Communication
New product
A design journey back to the past
A design journey back to the past

For Soplica we designed the packaging for Przepalana, a new line inspired by historic recipes using caramelised sugar. The aim was to introduce a bold product innovation while preserving the recognisable DNA of one of Poland's oldest spirits brands.

We kept the signature bottle shape, the typography and elements of the iconography, and redesigned the rest of the system from scratch. Saturated colours, textures, bespoke lettering and hand-made engravings build the line's authenticity and craft character. We completed the project with a key visual and storytelling.

The result is a coherent, premium and distinctive range that extends the Soplica portfolio, tells the product's story and provides a strong foundation for communication.

Soplica Przepalana
Soplica Przepalana
Soplica Przepalana
Soplica Przepalana

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