Working with USP Zdrowie, we created the visual identity and packaging system for Miralo, a new brand of products supporting sleep and relaxation. The challenge was to build a distinctive, credible brand in a competitive pharmacy category and to separate the Regular and Sleep variants clearly.

The surface of water and subtle ripples became the central motif, symbolising calm, harmony and naturalness. A minimalist layout, a delicate palette and refined finishes give the packaging a modern, gentle character.

The final result is a coherent, easily extendable system that communicates what the products are for, builds brand recognition and gives Miralo a strong presence on the pharmacy shelf.