For Iskial we refreshed the visual identity and designed a new packaging system for a portfolio of immunity supplements. The aim was to strengthen the brand's expert character, make the variants easier to tell apart and increase its visibility on a competitive pharmacy shelf.

We simplified the logo, brought the shield symbol to the fore and put the hierarchy of messages in order. The brand's signature waves took on a new role – they now form a consistent brand code and help distinguish products within the portfolio.

The result is a modern, credible and easily extendable packaging system that retains Iskial's recognisable elements while communicating what the products are for, and their key benefits, far more effectively.