For Lubs we created a scalable packaging system for a portfolio of organic confectionery, supporting the brand's strategic and visual development. The aim was to increase standout on shelf, bring order to a large number of variants and preserve the natural, authentic character of the products.

We built the architecture of the Frucht & Plus line on pastel colour coding, legible typography and a restrained number of messages. Bespoke ingredient illustrations underline taste and quality, while a minimalist composition makes the variants easy to tell apart and the portfolio easy to extend.

The final result is a coherent, modern and functional system that improves navigation, builds a distinctive brand presence and provides a flexible foundation for introducing further products.