Our relaunch of the MEGGLE herb baguette line was built on a decisive increase in the appetite appeal of the packaging and on restoring the brand's distinctiveness in a category dominated by private label.

The new design is built on high-quality food photography that presents the product in a modern and exceptionally appetising way. We brought the brand to the fore as a guarantor of quality and introduced an intuitive system for navigating between variants.

The result is an appealing, legible packaging system that sets the line apart from the competition and visually reinforces MEGGLE's position as market leader.