Working with Biomoji, we created Koffinade from the ground up – a new drinks category combining caffeine with lemonade. The scope covered strategy, naming, visual identity, portfolio architecture, packaging design and communication across POS, digital and social media.

The goal was to build an alternative to the loud, aggressive world of energy drinks. Our answer was a light, natural and positive visual language, based on fresh colours, distinctive typography and a clear distinction between variants.

The result is a bold, modern and scalable brand that communicates an innovative product concept clearly, stands out on shelf and comes with a consistent toolkit for building a new category across many channels.