For Zielona Budka we carried out a packaging redesign aimed at modernising a legendary ice cream brand without losing its recognisability or its emotional bond with consumers. A further challenge was to bring order to a broad portfolio and improve navigation in the demanding space of the freezer.

We refreshed the logo, giving it a more crafted, hand-drawn character, and created a flexible system of layouts and variant codes. Bespoke product photography underlines taste, quality and pleasure, while a coherent architecture keeps the development of the whole range under control.

The result is a modern, appetising brand that stays true to its tradition, attracts younger audiences more effectively and makes the products stand out at the point of sale.