For Zott Sahne Joghurt we refreshed the visual identity and the packaging system across the entire portfolio of one of the key brands in the yoghurt category. The aim was to modernise the image, heighten the appetite appeal and create a coherent architecture for varied lines and variants.

We designed a new logo and individual visual “worlds” matched to the character of each range. Ingredient photography, contextual backgrounds and legible typography underline taste, creaminess and pleasure while retaining the brand's shared codes.

The end result is an appealing, flexible system that makes the portfolio easier to navigate, increases the products' visibility on the chilled shelf and allows further lines to be added without any loss of consistency.