For BILLA PREMIUM we revitalised a packaging system spanning more than 100 products. The aim was to combine high quality with approachability and to create a consistent design that answers the expectations of consumers across the CEE region.

We built the new brand architecture on elegant black, natural fine-dining photography and storytelling around the origin and quality of the ingredients. A refreshed logotype, hand-drawn typography for the “Premium” sub-brand, matt finishes and embossing gave the packaging a modern, craft character.

The outcome is a flexible, recognisable system that brings order to a broad portfolio, reinforces the brand's premium credentials and makes the products stand out on shelf. The project was honoured at the European Private Label Awards for its stylish design, photography and storytelling.