For Winiary we designed a new packaging system for the entire portfolio of stock cubes. The challenge was to bring order to the communication on a very small format, improve navigation between variants and underline the naturalness, freshness and taste of the products.

We created a clear information hierarchy and a simplified layout that retains the brand's strong codes. The appetising photography not only presents the finished dish but also shows the part the product plays in cooking, strengthening the inspirational character of the packaging.

The result is a coherent, functional system that brings order to a broad portfolio, makes choosing easier for consumers and increases the appeal of the products at the point of sale.