Artificial Art

Something that was new in 2023 will become an important part of the design world in 2024. The new tool makes it possible to create images in a highly detailed style, mixing different styles with an extraordinary richness of form and texture.

Nature

In opposition to AI-generated images, a new trend is emerging – a return to nature. It is characterised by illustrations depicting the timeless beauty of the natural world, as well as less stylised, less contrasty photography.

Modern Mystic

A new aesthetic enters the design arena: surreal and abstract. Full of mystery and mysticism. The illustrations and graphics here are strongly inspired by magic and the cosmos.

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Liquid Metals

This year (especially in digital design), gold, silver and chrome will reign – but in a new guise. Chiefly in a three-dimensional, fluid, often animated form.

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Neo-Maximalism

It is a style that breaks conventions. It follows no rules. It is design anarchy. It allows itself the destruction of form, juxtaposing different forms, colours and textures. The apparent lack of composition and the chaos produce unexpectedly interesting results.

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Vintage Illustration

Trends come back like a boomerang ;). Here's another example of American nostalgia. Retro illustrations work well both for creating a brand hero and for designing old-school stickers.

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Functional Minimalism

As a counterbalance to neo-maximalism, a minimalist trend is clearly emerging. Simple, legible typography and a reduced use of colour make packaging designed this way look functional.

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