Brand visual identity / Packaging / Structural design consultations / Portfolio / Communication
Woolite is a top brand in the category of gentle detergents. Our client wanted to refresh the brand identity by implementing new strategy and new positioning. We like such projects. What are the results?
Our task was to redesign Woolite packaging basing on a new brand positioning concept and create an aspiring visual identity, more associated with the premium segment. The brand should gain a modern touch and communicate the main benefits, so that it can stand out on the shelf from similar, competing products.