Biomoji. Energy in harmony with nature.

Naming / Strategy / Brand visual identity / Packaging / Portfolio / Communication

BIOMOJI is a completely new kind of energy drink that we have called Koffinade, a combination of caffeine and lemonade. As a counter design to the very loud, functional and rather masculine energy drinks, D ONE has developed the entire brand around the process that is set in motion in the body once one has drunk BIOMOJI. The BIOMOJI brand is all about spreading positive energy, from the core of the product to the verbal and visual appearance.

We developed all aspects of the brand, including positioning, the name, the visual appearance of the product and POS materials as well as the website design and social media presence. The work was rewarded with a feature on Dieline.