Miralo. Harmony of peace, sleep and design.

Brand visual identity / Typography / Packaging / Portfolio

Due to the fast pace of our lives, more and more people experience stress and problems with falling asleep. In order to meet the needs of consumers, our long-term customer – USP Zdrowie asked us to create a new brand of supplements for sleep and calming down.

Our task was to comprehensively create the visual identity of the new brand and packaging design for two variants: regular and sleep.

Creating new brands is a unique opportunity to present them in a special way. How to talk about a product for calming down and good sleep when the market has already defined patterns? Solving this issue was our most important task. For this, we literally reached to the source. The symbol of water and circles spreading around has become the main theme of the brand’s visual identity. It symbolises harmony and naturalness, modernity and simplicity of communication. The new brand DNA is unique in its category, and thanks to the minimalist form and subtle print refinements, Miralo definitely stands out on the pharmacy shelf.