Brand visual identity / Copywriting / Packaging / Portfolio
Wawel is the third most recognisable brand among sweets producers. This is a client who likes innovation and creates new standards in defining their own brands. They are also looking for a partner who has similar attitude. Hence, we had the pleasure to cooperate.
Our task was a comprehensive redesign of „Królewskie Mleczko”. We changed everything – from the form of the packaging, through the logotype and colour code to the packaging storytelling. We have created a packaging design that you cannot pass by indifferently. Light, modern design emphasises the attributes of the product. The story we tell on packaging, thanks to original illustrations and texts, takes the consumer into the world of taste, fluffy foam and crispy chocolate. By changing the packaging format and additional refinements, „Królewskie Mleczko” has become a good gift idea. Also without a special occasion.
